There’s a popular saying that says, “Attitude is everything!” And, it’s true! Attitude is about what’s going on in your mind. It follows and motivates you. Your attitude is more than just picking a goal and going for it, but it’s a mindset that drives you. This Pillar provides a structured process to have a look at what's going on inside your head during the sales process. The goal of this Pillar to help you get rid of habitual negative thinking that hinders you, and then to help you implement a successful sales mindset that will lead to success. Because ultimately, it's your thoughts that determine your actions. If your actions are to achieve greater sales, then you need to get your thinking in alignment with that.