So, you’ve come to that make-or-break moment when it’s time to close the deal. All your hard work leads to this critical moment. What objections will come and how will you deal with them? Objections can be a huge shocker for salespeople who have gone “all in” for this one pivotal “yes” or “no” moment. However, this is a time when your sales mindset and discipline shine. Objections shouldn’t be threats but opportunities. You shouldn’t sweat the objections but welcome them. After all, sale or no sale, you’ve discovered that there’s so much more than this brief moment at the closing of the sale. This is part of a Sales Mindset series by business coach Brad Thomson that provides practical tools to help sales professionals think differently, build character, increase sales, and build solid professional relationships.