We’ve all heard that “seeing is believing” but there’s a powerful business principle hidden in the fact that believing is seeing! What do customers see in you as a sales professional? Are you someone who can be trusted? Consider what customers see in you and learn what it takes to draw people in so they can honestly trust you. Learn to think more about trust and how to gain your client's genuine trust. If your belief drives your behavior, then your success in sales (behavior) is all about what you believe! You should understand the value that you bring to your customer and believe your products have world-class value for the money. A healthy sales mindset comprised of trust and value is at the core of everything. This is part of a Sales Mindset series by business coach Brad Thomson that provides practical tools to help sales professionals think differently, build character, increase sales, and build solid professional relationships.