Did you ever take time to think about how you think? Consider how your mind works and how you control your thoughts throughout your day. Are you clear-headed, flooded with thoughts, or confused? The first step is to find out the difference between your perceptions of sales and reality. Why do you do what you do? What is your purpose? If it's true that you behave and act according to your beliefs, then your sales success will be a reflection of your beliefs or perceptions! This video helps define sales, explores the issue of trust and how to gain a client's trust, and encourages you to take a look at your personal brand. Whether we like it or not, you do have a brand! Consider what makes your sales practice different from every other salesperson in the marketplace. Your clients will remember the salespeople that stand out, not the ones that look and sound the same. This is part of a Sales Mindset series by business coach Brad Thomson that provides practical tools to help sales professionals think differently, build character, increase sales, and build solid professional relationships.